Showing posts with label advertising technology. Show all posts
Showing posts with label advertising technology. Show all posts

Wednesday, December 31, 2008

Yahoo Execs Exit Stage Left - InformationWeek





The rotating door at Yokel must be well oiled, because a handful of executive director goings over the last two old age have turned into a changeless line of them.


In the two hebdomads since Yokel announced Microsoft's overtures for the company and then its grouping officially dead and Yokel and signed a non-exclusive advertising pack, respective top Yokel execs have got headed for the exits.

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Among them are a few of the company's top hunt execs. This week, senior VP and general director of Yokel Search Vish Makhijani left to go chief executive officer of Russian Yandex's Yandex Labs, where he'll better Yandex's hunt technology, including hunt algorithms.


Qi Lu, executive director VP of engineering for Yahoo's hunt and advertisement technology group, is also on the manner out, according to respective reports. Lithium have been in complaint of edifice Yahoo's Republic Of Panama hunt selling system, the hereafter of which had been up in the air among the treatments with Microsoft and the eventual non-exclusive ad trade with Google. It's not going away, but Lutetium is.


Brad Garlinghouse, Yahoo's apparently outgoing senior VP of communities and communications, oversaw some of Yahoo's greatest ticket points like Flickr and Yokel Mail and Messenger. About two old age ago, Garlinghouse wrote a now celebrated memorandum called the "Peanut Butter Manifesto" detailing Yahoo's jobs two old age ago that used peanut butter as a metaphor for the company's failures. It's unclear where Garlinghouse is headed, or even whether he's left, but his going have been reported by both TechCrunch and the Wall Street Journal's BoomTown blog.


Among the others who've left in June: Jeff Weiner, a senior VP in complaint of networks, stepped down last hebdomad to go an enterpriser in abode at both Accel Partners and Greylock Partners. Usama Fayyad, former head information military officer and executive director VP of research and strategical information solutions, is leaving for untold pastures. Flickr laminitises Caterina Fake and Jimmy Stewart William Butterfield are leaving. Joshua Schacter, who founded societal bookmarking land site Del.icio.us, is out too. Another who's leaving is Jason Zajac, general director of societal mass media at Yahoo. Zajac have worn assorted hats, including caput of finance for the company's audience division and VP of corporate strategy.


There are a figure of grounds why top employees may be leaving Yokel in droves. A major re-organization could be one. According to Wall Street Diary studies Thursday, the company means to consolidate its e-mail, hunt and into one merchandise organization. There's also the looming issue of investor Carl Icahn's command to change Yahoo's board of executives.


Meanwhile, Microsoft took out an advertisement this hebdomad in the Jose Mercury News, one of Yahoo's hometown papers. "There are now very few companies that stay truly committed to defining the hereafter of hunt and online advertising," the advertisement read. "Microsoft is one of them."


And though it's easy to do Yahoo's failure to happen wage soil with Microsoft or the company's partnership with Google a whipping boy for these departures, there are some who are just moving on. Top Yokel revivalist and applied scientist Jeremy Zawodny is joining Craigslist adjacent calendar month after recently receiving a headhunting from Craigslist's CTO.


"I won't at all be surprised if some people believe this is related to Microsoft or Carl Icahn and the uncertainness surrounding Yahoo's future," he said in a station last week. "The world is that there's nothing pushing me out the door at Yahoo."


For its part, Yokel doesn't sound like it's exactly in terror mode. "We have got a deep and talented direction squad across all countries of the company," the company said in a statement.

Monday, May 19, 2008

Was 'Deep Partnership' Always Microsoft's Goal?

Posted 5/19/2008

Microsoft's () negotiation with Yokel () about a concern trade could give Microsoft what it wanted all along without having to purchase Yahoo.

Microsoft desires scale of measurement for its Web hunt engine and online advertisement engineering to break vie against Google. () It also would prefer not to be in the content creative activity concern with its MSN consumer Web sites.

Analysts state Microsoft could structure a trade to supply hunt and
ad-serving technology to Yahoo. That would barricade a similar agreement Yokel have been negotiating with Google.

Microsoft also could spin around off its MSN Web land sites into a joint venture with Yahoo, analysts say. Microsoft could then concentrate on its core software system businesses.

Microsoft said on Lord'S Day that it was discussing a dealing with Yahoo, but not an acquisition. The disclosure come ups two hebdomads after Microsoft dropped a three-month effort to purchase Yokel after Yokel rejected its raised command of $47.5 billion.

Redmond, Wash.-based Microsoft didn't supply particulars about the possible transaction.

It also didn't govern out another spell at a full-on acquisition of Yahoo.

In a statement, Microsoft said it "reserves the right to reconsider that option depending on future developments and treatments that may take place" with Yahoo, Yokel stockholders or 3rd parties.

"Microsoft have gone back to where it originally was when it first approached Yokel more than a twelvemonth ago," said Flatness Rosoff, an analyst with independent research house Directions on Microsoft.

He added that the world's biggest software system company is interested in a "deep partnership" with Yahoo.

Such a partnership could ensue in assets being swapped, money changing custody and engineering being shared, Rosoff says.

The possibilities for a tie-up between Microsoft and Yokel are wide-ranging, analysts say.

The first order of concern for Microsoft is to win Yahoo's outsourced hunt business. Such a trade likely would be a money also-ran for Microsoft, but it would forestall that concern from going to equal Google, states Yun Kim, an analyst with Pacific Ocean Growth Equities.

Microsoft probably will have got to vouch a lower limit amount of advertisement gross a twelvemonth to Yokel to acquire the business, and footing might be advantageous to Yahoo, states Kim, who have shares in Microsoft.

"They have got no choice. They can't allow Google acquire that trade done," Kim said. "This is about marketplace share and gaining scale of measurement for Microsoft. They're too little to count (to online advertisers) today."

Microsoft's trade with societal networking land site Facebook last autumn was a similar effort to increase traffic to its online advertisement platform, he says. Microsoft paid $240 million for a 1.6% interest in Facebook and the contract to supply advertisement services to the site. Observers state Microsoft beat out out Google and others to purchase the stake.

Microsoft's pitch to Yokel for its hunt concern will be that it can supply the same service as Google, but without the antimonopoly concerns, states Allan Krans, an analyst with Technology Business Research. Microsoft and others have got raised reddish flags about a possible Yahoo-Google treaty because of Google's dominant share of Web search.

A partnership between Microsoft and Yokel would be a "less costly, less hazardous tie-up" than a amalgamation of the two companies, Krans said.

Still, a partnership could be a trial tally for a possible matrimony down the road, he says.

Besides search, the trade could affect Microsoft's MSN consumer Web sites, Rosoff says. Those sites, with pages devoted to news, sports, personal finance and more, overlap with much of what Yokel does.

Content is not a core concern for Microsoft, and it cognizes that, Rosoff says.

"I'm not convinced Microsoft desires to be a immense content land site and a immense publishing house anymore," he said.

Microsoft would rather be in the concerns of software system system and software services, such as as delivering online advertisements and hunt results, he says.

Microsoft's online service concern lost $984 million on gross sales of $3.07 billion in the past four quarters. The unit of measurement accounted for 5.3% of company gross sales during that period.

Microsoft shares drop 1.8% Monday to 29.46.