Facebook lures Google executive / She will help on overseas expansion, ad sales

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Mark Zuckerberg of Facebook is not stepping aside for a head executive director as Larry Page and Sergey Brin did at Google or as Kraut Yang and Saint David Filo did at Yahoo. He is following the Bill Bill Gates theoretical account and retention the top station as he engages a Google executive, Sheryl Sandberg, as main operating officer.

Sandberg, currently frailty president for planetary online gross sales and trading operations at Google, joined the hunt giant in 2001 and helped to develop its immensely moneymaking online advertisement programs, AdWords and AdSense. She will fall in Facebook this calendar month to work closely with Zuckerberg, a co-founder of Facebook, the company said Tuesday.

"A large subject of this hire is that there are parts of our trading operations that to utilize a pretty trite phrase, demand to be taken to the adjacent level," Zuckerberg said in an interview. Sandberg volition assist Facebook spread out abroad and develop an advertisement web that will aid warrant its $15 billion valuation, put last twelvemonth when Microsoft invested $240 million for 1.6 percentage of the company. She will also supervise Facebook's marketing, human resources and privateness sections - essentially guiding how Facebook shows itself and its purposes to the outside world.

Sandberg's going is a blow to Google, where she was a well-regarded executive. "Sheryl was a valued member of the Google team, and we wish her well in her new endeavors," Omid Kordestani, Google's senior frailty president for planetary gross sales and concern development, said in an e-mail statement.

Kordestani said Saint David Hans Fischer will take over Sandberg's job. Hans Fischer was frailty president for online gross sales and operation, reporting to Sandberg.

Facebook have more than than 66 million users and is growing rapidly, but the Palo Alto company have been dogged by unfavorable judgment over its concern practices. For example, its attempt to let advertizers to work the societal connexions between friends on a service called Beacon encountered stiff opposition from users.

"Communicating what we are about clearly is an of import thing for us to do," Zuckerberg said. "We can make that better, and Beacon showed that, as did a smattering of other things."

Zuckerberg had a head deputy sheriff once before. Robert Owen Avant Garde Natta, a former Amazon executive, held the statute title of main operating military military officer before he was given the narrower function of main gross officer last year. Last month, he announced he was leaving Facebook to prosecute chances as a head executive director elsewhere.

Zuckerberg is 23 and Sandberg is 38, but the age difference of the two executive directors did not stand up in the manner of a whirlwind professional person courtship. The brace met at a Christmastide political party in December. Roger McNamee, a outstanding venture rugged individualist and an investor and occasional advisor to Zuckerberg, helped agent ensuing conversations with a recommendation of Sandberg.

Zuckerberg and Sandberg then spent clip discussing Facebook's hereafter at the World Economic Forum in Davos, Switzerland, in January and over a series of dinners at Sandberg's place in Atherton.

Sandberg joined Google three old age before it went public, when it had only 260 employees. Like many veteran soldier Googlers, she is a multimillionaire. In edifice the online trading operations of AdWords and AdSense, the two programmes that accounted for the overpowering bulk of Google's $16.6 billion in 2007, she saw the size of her section crestless wave from four people to one thousands of employees.

She states Facebook today reminds her of Google back then. "For me, that is portion of the excitement," she said.

Before joining Google, Sandberg was main of staff to Lawrence Summers when he was Treasury secretary in the Bill Clinton administration. The experience in authorities could function Facebook well if the company again meets federal or state enquiries over its privateness policies.

How to make money online

Fifteen billion smackers: That's the value Microsoft recently slapped on Facebook when the computing machine giant invested $240 million for a 1.6 per cent interest in Mark Zuckerberg's online social-networking site.

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You could seethe with envy--or you could chase after your ain luck on the web.

Some online concerns necessitate only a few hundred dollars in equipment, while others demand important hardware and perhaps even a warehouse. Some mightiness do you rich; others might just cover suds money. And all affect assorted degrees of time, working capital and technological skill.

"Some people have got got dreamed about owning their ain concern and have not followed through because of the investing in resources," states Jim Griffith, caput of eBay University, for those aiming to put up store merchandising commodity at the online auctioneer's site. "The cyberspace lets people to at least attempt without making a big initial investment."

Army veteran soldier Brandi Ramos of Springfield, Ill., did it. As a single ma in demand of other income, she started her online retail calling vending "big and tall" men's clothes on eBay.

Three old age later, Ramos, 32, do a good life workings online out of her 600-square-foot cellar packed with hanging shows and baker's racks piled with tupperware containing underclothes and belts. Ramos takes to offer speedy service, answering all e-mails within four to six hours. She claims to nett $25,000 on $100,000 gross sales a year, and even gains a few vaulting horses per order on shipping.

If managing stock list looks too large a chore, drama practical landlord and complaint other retail merchants monthly fees (or per-transaction fees) for the chance to marketplace their merchandises on your site. Amazon.com nabbed 28 per cent of its grosses this manner in 2006.

Craigslist is another return on this model: The 25-person company, deserving a reported $2 billion, complaints concerns to post aid wanted advertisements in San Francisco, New House Of House Of York and L.A.; it also accumulates fees for flat lists in New York City. Sum page positions per month: about 5 billion.

Then there's every pajama-clad blogger's dream: producing content supported by advertisement dollars. Selling advertisement is how one thousands of constituted online mass media mercantile establishments pay their electrical bills. They bear down advertizers two ways: by the figure of overall web pages (called "impressions") served up, and by the figure of people who chink on the ads. Setting up a blog necessitates not much more than than a basic publication program, a waiter and software system to track advertisement clicks. The difficult part, though, is attracting adequate orbs to do it deserving someone's piece to pay to publicize on your site.

To have got any supplication of attracting big advertisers, land sites necessitate to pull at least 500,000 alone visitants per month, states Saint David Hauslaib, publishing house of Jossip.com, A mass media and chitchat blog that counts Erythroxylon Coca Genus Cola and Sketchers among its advertisers. Sadly, even if you make bring forth adequate traffic, the "click-through" rates on advertisements be given to be quite low--in the vicinity of one one-half of 1 per cent.

Subscription-based exemplaries are even harder to crack. Unless your land site fulfills an pressing demand (for tangible investing ideas, a possible mate, etc.), users aren't likely to pay for the content.

One manner to earn subscription gross is to run a practical marketplace. These land sites accumulate by allowing purchasers and Sellers easy entree to each other. Many of these markets flamed out in the dot-com bust, but some persist. Mfg.com, for instance, fits equipment makers with littler constituent suppliers. Dating land sites like Match.com complaint subscription fees for entree to their members. And H2Bid.com golf course municipalities with wastewater-equipment vendors.

As with tangible existent estate, you can purchase practical secret plans (URL addresses), impudent them and do a buck. GoDaddy.com sells fresh sphere name calling for under $10 dollars apiece. To pull buyers, tally diagnostic tests to find how often certain key words are searched so that you can demo the likeliness that your uniform resource locator will show up in a Google or Yahoo! search. One tip: The best sphere name calling are short, sweet, specific and easy to remember.

As cyberspace use grows, so too will the edification of online concern models. Take 3-year-old Yoonew.com, which sells hereafters contracts on athletics tickets.

Fans purchase the right to take bringing of tickets if their squads do it to a desired playoff game, perhaps calendar months away. Given the uncertainness of the bet, those contracts sell for a fraction of the hereafter marketplace value of the implicit in tickets. If your squad do it to the large game, you've locked in a inexpensive seat; if it falls short, you lose that coverage premium.

Yoonew do money when the gross it accumulates from merchandising all those contracts transcends the cost of delivering a little figure of very expensive tickets on game days. The danger: If ticket terms spike, or there are no seating available, the company could endure a loss or estrange its customers.

Sure, you can do money online. But no 1 said it was easy.