If You Fail To Perform Testing And Tracking, Then Your Results Will Show It

You know, it's amazing.

There are so many sellers out there who name themselves marketers, yet they aren't doing any testing and trailing for their business. The underside line is if you are not testing and trailing your consequences and your selling activity, you are not a marketer. You are a individual playing around on the cyberspace hoping to acquire lucky and do some money.

Testing and trailing is one of the basics to having monolithic amounts of success on the internet.

John Reese, one of the top cyberspace selling experts online today once wrote an article entitled "How Crap Can Make You Rich." In this article he talked about the importance of getting your web land land site up and running right away so you can begin getting consequences and making money.

Why would he propose getting your web site up and running even if it's not perfect or not even very good?

John Reese understands the powerfulness of testing and tracking.

The fact of the substance is, it really doesn't substance how much we claim to cognize about cyberspace marketing, direct gross sales techniques, copywriting or any of the other accomplishments required to be successful on the internet. The underside line is that we will never REALLY cognize what is going to work for our marketplace and our merchandise until we prove and path our results.

Here's why.

Every marketplace is different. Every merchandise is different. Every mark prospect is different. Every advertisement vehicle is different. Testing and trailing is the ONLY manner you will cognize exactly what is working and what is not working.

Here are some of the things that you necessitate to prove and path in order to be an effectual marketer.

One of the first things that you should prove and path is your price. Many modern times we arbitrary set a terms for a merchandise or service and we really don't cognize whether that is the best terms for our merchandise or not. Testing and trailing can assist us happen out if we have got the right terms or not.

Another critical constituent to prove is the selling method or the beginning of Pb coevals for your merchandise or service. You necessitate to cognize exactly where each prospect that is visiting your web land site is coming from. You also necessitate to cognize which prospects from which beginnings are opting in or purchasing from you and which 1s are not.

Sometimes, you might have got a selling method that generating significantly more than traffic than other selling methods, yet no 1 is opting in or purchasing your merchandises and services. If you are not testing and trailing your selling method as well as the consequence from that selling method, you will believe the beginning where you are getting the most traffic from is the best method, when in fact it's actually the worse place.

So how make you prove and track? One of the best tools that you can utilize to prove and path for your web land site is Google Analytics. Google Analytics is a free tool that you can utilize to track consequences for your web site. It states you where the traffic is coming from, what pages on your web land site the traffic is visiting, whether the visitants are performing actions that you want, such as as opting in to a newsletter or purchasing a merchandise or service. Quite frankly, this tool is better than many paid tools that are on the market. You can put up an concern relationship by going to http://www.google.com/analytics

The underside line, if you are not testing and trailing for your business, you necessitate to halt whatever you are doing and get testing and trailing today. Testing and trailing can do you rich.

How To Instantly Increase Your Web Site's Effectiveness

One of the internet's most respected experts, Ken Envoy, recently reported a 30% increase in the effectiveness of his web site. So what simple addition did he make?

What Ken did was simply add video to his web site. Given that his site was obviously a star performer anyway, that's an amazing improvement and one you can't afford to ignore.

So how can you emulate Ken and add video to your site? It's probably easier than you think, because not only has the price of the minimal amount of equipment you need dropped like a stone recently, whilst the quality has shot up, your technical ability to put your video on your web site only requires that you can copy and paste.

And here's the even better news: Adobe, famous for their universal PDF Reader, have now done the same for video. That means your videos can be seen by about 96% of all on-line users -- both Mac and PC. Add to that the fact that broadband is becoming almost universal and web site video is now set to be the biggest leap forward since e-mail was invented.

Not only that, but once you have video you can use it to tap into a whole new area of traffic. Right now there are about thirty video sites -- some visited by millions of viewers -- that will allow you to post your videos for free. There's even one that pays you a percentage of their advertising revenue.

So, not only can you enhance the effectiveness of your existing web site, you can also tap into a whole new stream of free traffic that will be attracted to your newly enhanced web site.

If you're wondering where you would use video on your site, it's easier to list where you wouldn't use it. To understand how and where to use video, you must first understand why video is such a compelling medium. The emotional part of your brain thinks in pictures and guess which part of your brain makes the decision to buy? Correct: that very same emotional part.

So, by using pictures -- and moving pictures with sound at that -- you are homing in like a missile on your prospect's sweet spot. But video is just great for selling more of your product, because it's effective in other areas. For example the US military has proved conclusively students learn faster and retain more when watching video rather than just reading text.

So, knowing this, you can now think how you too can capitalize on this new revolution and catapult yourself ahead of your competition.

Naturally, your sales pages are the obvious place for such an effective medium. But, because video works on the viewer's emotions you can also use video to bond with your prospective customers. People buy from people they feel they know and, if people see you on a video, they feel they know you better than if they just read your sales letter. This is because they not only see you and hear you but also see your body language. And body language is still a vital part of how we judge other people.

And we all know how important social proof, in the form of customer testimonials, are. But think how more effective and convincing they are when shown as a video of your eager customer extolling the virtues of your product, rather than just a box of text.

And, because we've established people learn faster with video, it's a snap to demonstrate your product. People won't buy your product is they don't understand exactly what it can do for them. And if you don't think your product is so unique you can't demonstrate it, think about how much jewelery the shopping channels shift. Yet jewelery is hardly the first product that springs to mind when you say "demonstration".

Nor is video limited to basic web sites. They can just as easily be used to make the most compelling pop ups you've ever seen as well as on your blog.

And, if you have affiliates marketing your products for you, video allows you to not only bond with them on a personal level, but demonstrate marketing techniques.

You can also use video to enhance a product. Let's suppose you have an e-book on a particular subject. By putting videos in a member's area on your site -- accessible only by buyers -- you raise the value of the book, which can be reflected in a price increase. But here's the clever part: because your videos are on your website, it remains a zero cost, zero shipping digital product.

Finally, creating videos increases your own productivity because it's much faster to make a video than write a book and you don't have to proof read and correct several drafts of text.