Saturday, June 2, 2007

Google Adsense - Don't Get Caught For Click Fraud

There has been quite a number of site owners that have had their Google Adsense account terminated for no apparent reason. If you are making a substantial income with Adsense then to have your account terminated would make a huge impact on your finances.

Nobody wants to see their income take a such a considerable dive. However, it is the consideration of the opposite that has brought the fraud situation into play.

There have been people who wanting a higher income will either click on their own Adsense ads or ask friends or family to click on their ads for them.

This is known as 'click fraud'. This is the act of clicking on ads for the sole purpose of earning extra income from the clicks.

The problem is that while that person is earning more income from those clicks, the advertiser of those ads is paying more fees for what is really false leads.

From the point of view of the Adwords advertiser, they do not want to be paying higher costs for false leads that have no chance of earning them any sales or leads.

Many website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Google will look to you very highly if they see that you would want to help them reduce click fraud. Many web hosts now offer access logs. If you have access logs to your website it is a good idea to hand it over to Google as well. This allows them to look for any suspicious activity on your site. By giving them your access logs it shows Google that you want to help them in any way you can in solving the click fraud problem.

There is also click monitoring software available on the market and most of these are free software. It wouldn't hurt to get hold of some click monitoring software and once again, all the information received through the software being given to Google. You will be again showing Google that you are helping them in the fight against click fraud and are in no way involved in click fraud.

There have been many people who have had their accounts terminated for click fraud who are very sure that they did not click on their own ads or have a family member or friend clicking their ads.

How this comes about is a bit unsure, but it can be possible if you perhaps have a visitor that does like your site and visits it quite regularly. If that one visitor does happen to click on ads each time they visit, this may come across as click fraud.

Also, as awful as it may sound, some people may unintentionally make enemies and if someone who perhaps wants to hurt you could find your website and click on your ads knowing that the consequences to that would be you losing your Adsense account.

This is why if you write any ebooks or reports and use your own website as an example, you shouldn't expose your actual website url or name. This can help to avoid anything like that happening to you.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Always be truthful and confess to Google if you do click on your own ads. whether accidentally or intentionally. Or if you have ever done anything that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong.

Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for. If you confess to them anything you have done wrong, then they look at you as being honest and having made an unintentional mistake. They will take this more kindly than if they find out by their own methods.

Don't tell your family or friends that you have a website at all. As much as you'd like to show off your website to your family and friends, there is a good chance that they may start clicking on your ads to help you make money without you knowing it. Even though they may be trying to help you out, they will actually be doing more harm than good.

If someone you know does find out that you have a website, make sure you explain to them to never click on your ads. Make sure they understand the consequences to you if they do.

Do not be caught in the Google click fraud. Be aware and be wary.

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