Friday, April 13, 2007

Internet Marketing and Constant Change

Internet marketing is going through a very exciting phase in its existence, in my opinion. When the internet first opened up to marketing, exciting things were happening – people were writing ebooks for the first time ever – and then they had to learn to make web sties that sell – but now, the kinks are worked out and we can really work on delivering value – and getting paid for it.

However, much like the wild west, the internet has its problems and potholes. Most people who want to make money online never figure it out. Most people never make their first dollar online, let alone a living.

Everything that you go to do online is a new experience. You have to learn new skills to succeed online. For some people who are not internet savvy, even opening a web hosting account can seem like a formidable proposition. And then deciding what to sell can be frustrating. Some people find that they cannot resist the temptation to buy every sales offer that comes across their email, or at least it can seem that way. They may jump from one get-rich-quick scheme to another, failing, understandably and predictably, at all of them.

You have to be willing to take a few risks online. You have to recognize that every dollar you spend might not come back to you – although it might come back 100 fold.

But do not spend your last dollar. If all you have is your pension or your social security check, do not take stupid risks – no matter how good a sales pitch might sound, nothing is foolproof.

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