There is no question that pay per click is probably the most targeted form of advertising on the Internet. Normally, when you have a form of advertising that is that targeted, you usually don't have to worry about problems. Unfortunately, pay per click advertising can put you in the poorhouse quicker than just about any other form of advertising on the Internet. In this article, we're going to briefly review the top pay per click services and the pros and cons of each.
The top pay per click search engine hands down is Google. Some say that they are really the only game in town that really matters. There may be a lot to that as Google reaches 80% of the Internet population. And while you may reach the largest number of visitors with Google, using them does have its problems. The biggest problem with Google pay per click is that they change their rules on advertisers constantly. It is nearly impossible to keep up with them. As a result, advertisers end up getting penalized to the point where their ad costs become astronomical. So while Google may be the biggest game in town, they are also the most dangerous.
After Google, the next top pay per click search engine would have to be Overture, which is now owned by Yahoo. Yahoo also has as decent amount of traffic but unfortunately, as far as popularity, they don't have the reputation of Google. The good things about Yahoo, however, far outweigh the lack of traffic that you'll get in comparison to Google. For one thing, Yahoo is more stable. They're not constantly changes the rules on landing pages and because of this, advertisers usually have a more consistent income with them. Also, the ad costs, in comparison to Google, are less. Yahoo's interface, unfortunately, is not as easy to use as Google's, so this is a drawback.
After these two top pay per click search engines, you're pretty much shooting in the dark. Unfortunately, most of the ones that come after these two don't have as well targeted traffic, for some reason. For example, Miva, which is probably one of the cheapest pay per click services around with decent traffic, doesn't convert well at all. The truth is, you will make very few sales, if any at all, from Miva and the lesser known pay per click services. Part of the reason is that, unlike Google, they don't allow you to target specific countries, which is very important. The reason is because most of your targeted traffic comes from the English speaking countries.
The bottom line is simple. Pay per click advertising can be very effective. However, in order to make it effective, you really have to study it In my signature, you'll find an excellent resource on the subject of pay per click advertising that isn't complicated and will teach you everything you'll need to know.
To YOUR Success,