Wednesday, March 14, 2007

Discover Which Business Home Internet Work Secrets Produce Results

If you are sitting there, surfing the web dreaming about your own business home internet work opportunity, there are some fundamental steps that are critical to turning your goals into real dollars and profit.

You must have heard the common characteristics that motivate people to seek out information and buy products online, they are the avoidance of pain and seeking of pleasure - otherwise known as the pain pleasure principle.

Ok, so that's useful right? But how do you turn this knowledge into your own business home internet work success?

The pain and pleasure principle is fine, but what is really important is to understand what specific pain people seek to avoid or what pleasure they seek and relate that to a certain market.

Here's a simple example.

Why would someone want to lose weight?

Pain avoidance could include...reducing impact of diabetes, avoid the pain of back or knee surgery, reduce the likelihood they will be embarrassed or not accepted in certain social circles, or they could be tremendously afraid of not being able to form meaningful relationships and therefore die lonely and ignored.

Pleasure seeking could include more sex, improved relationships, greater self-confidence leading to better lifestyle and financial success.

I'm sure you can come up with many others, but it's important that you see clearly what it means to uncover opportunity within any market from the general pain versus pleasure principle.

If you truly are interested in moving your business home internet work plans to the next level, then it's essential that you hit a nerve in a marketplace that taps into desperate demand.

YET ANOTHER EXAMPLE

Just before sharing this information with you, I just hung up the phone from a coaching call with someone who has worked in a niche market for 12-years as a trainer. He now wants to transition his business to the internet starting with information products - but oddly told me flat out that there were no niches or demand left in the area he worked in.

I can't tell you the niche, but rest assured it is one of the most lucrative niches for infoproducts, so why couldn't he see it?

In fact, he was too close to his market and had been ignoring what was right before his eyes all of these years - he had NEVER considered the real motivators or reasons people came to him for training.

I almost fell off my chair!!

But, this is common - many people ignore obvious market opportunities because they have chosen to deal with their customers at a surface level - never digging up the real motivations behind the solutions they offer. I'm convinced this is the cause of the high rate of failure for small businesses. Trust me, you don't want to follow the same mistaken path for your business home internet work enterprise.

So - it's one thing to say pain and pleasure, it's another to really research your market, investigate their feelings and motivations, spy on their conversations and behaviors (in ethical ways of course), take not of what they are buying and why they are buying - that's what will make you wealthy beyond belief.

1 comment:

Lenny Cussons said...

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Leo@workconnexions.com