In this internet marketing strategy, it is about how to find your customers and reducing their anxiety. When you want to start selling your own products or service, you have to find out how you're going to find your target market. And with that target market, in order to make the most out of your products, you have to reduce their anxiety, because customers fear to place trust into your judgement and your product unless they have enough proof or evidence to show that yoor product or service is worthwhile.
Now, to find your customers, for example, if you are promoting a step-by-step e-book on how to lose weight, find out the popular keyword or keyword phrases your customers might type into the search engine box when they are looking for a weight loss product. You can use the free Yahoo! Overture tool or other free keyword research tools on the Internet. By finding out that keyword or keyword phrase, you can place that into your site to optimize it.
You can also use that keyword phrase in your advertising campaign. Write an advertisement that stands out and caters to what your customer needs. For example, if the keyword phrase was 'weight loss program' and you're using pay-per-click advertising like Google Adwords, you can advertise something like this:
--Ultimate Weight Loss Program
-- Safe Weight Loss Program Proven to shed fats in 30 Days!
Not only does that advertisement above drives targeted traffic to your site, it caters to your customers' needs such that it provides the reassurance of health and a fast effect to the weight of their body. In a way, it reduces a small percentage customer anxiety. But, when your customers click on this ad to your site, your product is far from getting sold at just at a glance of it. You have to prove to your customer that your product is something worth having.
When customers are evaluating the product, they are evaluating you and your site as well. They want to know if they can trust you. Basically, what you have to do is you have to use this internet marketing strategy to reduce your customer's anxiety. The research team at www.MarketingExperiments.com did an experiment to see if the overall look and feel of the site matches the purpose of what you're selling and how this will help in reducing customer anxiety. They found out that the color, page layout, copy tone and other visual attributes such a professional/corporate look of the site has tremendously helped in reducing customer anxiety.
Some other factors that contributed were:
Use testimonials to reduce anxiety or by indirectly answering their questions. For example, if they are worried about how long they would take to get your product, include a testimonial of a customer where he talks about how fast he has received the product.
-Offer a guarantee
By offering a guarantee you are assuring your customer of the product's credibility and that they have free will to return it or claim a refund if they find that the product is not working to their advantage. Customers want to be assured that their money is well spent.
On the whole, this Internet marketing strategy on how to find your customers and reduce their anxiety has been proven and tested, and it is one of the most beneficial strategies to learn in order to attain large amounts of profits for your business.