Every webmaster will ask him or herself "How can I improve my website?" Your website is an important and essential tool of business but are you using it to your greatest advantage? Most webmasters have some soft of script that tracks the amount of hits, unique visitors, and where the traffic is coming from. What this script won't tell you is if your visitors are effectively being sold on your product or service. A good example of your website not being efficient is if you are receiving a large amount of traffic but only seeing a small amount of closed sales. Don't worry, there is hope! This article will provide you with direction and tips to improve your traffic turn over.
Lesson 1: Simplicity
Your website should be as simple as possible. When someone opens your website, they should immediately be able to see what you are offering within seconds. If they cannot, this will greatly reduce your overall ability to maximize sales.
Lesson 2: Clarity
Keep your visitors free of frustration or you will lose them. Add value to your product or service after it has been identified. Have you ever watched those commercials for prescription drugs in which they never tell you what the drug cures? This is a perfect example of a terrible marketing. The only reason they get away with it is because they are often the only one that offers the cure.
Lesson 3: Look
Professionalism is a must! If your website isn't your only store front it certainly represents your business in a major way. Don't skimp on your website when it comes to the look or you may as well not have a site online at all. Have it represent your company view and direction while incorporating the other lessons explained in this article.
Lesson 4: Content
Offer your visitors enough content so that they will not need to check elsewhere to have their questions answered. Your website should offer all the information required for the customer to research and purchase the service or product. Without it, you risk loosing your sale to a competitor that provides such information.
Lesson 5: Contact
Your contact information should always be listed and easy to find. This includes your address and phone number not just your email address. Even if your company is based solely online, an address should be provided to show your customers that you do exist in real life!