Comcast Goes Social With Plaxo Acquisition - InformationWeek

Social content and computer address book service Plaxo on Wednesday said that it had signed an understanding to be acquired by cablegram giant Comcast, a trade that reflects the grim amalgamation of socially-oriented Internet services and traditional content providers.

"Joining military units with Comcast is a existent win for our customers, our investors, and our employees," said chief executive officer Ben Golub, and co-founders Cameron Ring and Sir Alexander Robertus Todd Masonis in a . "Comcast have an exciting vision to convey the societal mass media experience to mainstream consumers. Together, we will be able to assist users link with all the people they care about, across all of the devices they use, with all the mass media they love to consume, create, and share. This is also great news for the Internet industry at large, where Plaxo have been -- and will go on to be -- a strong advocator for gap up the Sociable Web."

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Plaxo have been working with Comcast for the past year. It have been developing a cosmopolitan computer address book for Comcast's SmartZone communication theory center, which should establish later this year. It is also now hosting the computer address books of Comcast Web mail users.

Golub, Ring, and Masonis anticipate that services like Plaxo Pulse, a word form of RSS provender that notifies endorsers about friends' content creative activity activities, will be integrated with Comcast's Internet and cablegram content offerings. Comcast endorsers might thus be able to post images online and do them viewable among their Plaxo contacts on TVs, mobile devices, and computers.

For Comcast, the trade supplies an chance to do usage of information about the 50 million people now under its umbrella. This may turn out utile not only for marketing, but also for promoting content creative activity and communication. With a few more than than Internet-oriented acquisitions or partnerships, the cablegram service supplier could develop a loyal Internet community, making it more competitory in the with the likes of Facebook, Fox Interactive, Google, and Yahoo.

But the company have some work to make if it really desires to win the trust of the Internet community. Most of the stations on the Plaxo blog lamentation the deal, characterizing Comcast as a gawky corporate giant that doesn't care about its clients and doesn't acquire societal computing.

"You'll have got to pardon me if I sound a spot disbelieving of Plaxo's in progress committedness to current Plaxo users," wrote person posting under the name 'scottk.' "I don't doubt the Plaxo employees desire to go on serving both Comcast and non-Comcast customers, but person in Comcast corporate volition have got the bright thought of making Plaxo's service an 'in-network' sole for their customers. At that clip they'll probably kill off Pulsation and usage the best parts of it (photo sharing, etc.) to heighten their ain Comcast-branded online offerings. The Plaxo name will also decease at that time. It will all be victim of some Comcast executive director who desires to make cost-cutting."

Financial inside information were not disclosed. Reuters news service reported that Comcast may be shelling out as much as $175 million, if certain public presentation marks are met in a couple of years.