Wednesday, May 30, 2007

Three Simple Steps For Effective Marketing

The internet is a great means of advertising your product or business opportunity potentially to thousands of others. One of the things we need to remember is that we are marketing to strangers and our goal is to turn them into customers and business partners.

With this in mind you want your marketing to stand out from the rest, and let the reader know how you can help them. Think of your potential prospect and what they are looking for. People join network marketing companies to make money, so your emphasis should be on how you and perhaps the team you work with can help them accomplish this.

We need to market ourselves first!

There are so many affiliate programs and MLMs that give their reps free replicated web sites. Somewhere you may see in small print "presented by Jane Doe" but there is nothing to differentiate between her site and the countless others around.

It's important to have your own splash page and to tell prospective customers or distributors how you can help them. Nearly everyone who joins a business does so to make money, explain to the reader how you and the team you work with can help them accomplish this, so they know why they should sign up with you and not one of the hundreds or thousands of others who are in the same program as you.

Not only that, but you need an opt in page with autoresponder so you can follow up with your leads. Otherwise unless a person bookmarks your site you have lost that person forever. Remember people seldom buy or join on first exposure.

You may think you have the best product since sliced bread, or the best compensation plan in MLM, or your company may be growing at an incredible rate and be debt free. While the prospect may want to know these things, it isn't the first thing on his or her mind.

It's how you can help them make money.

Be original in your advertising as well and don't just do a copy and paste ad. Those ones are easy to spot.

So the three steps are have your own splash page, an opt in and an autoresponder attached to it, and see the difference it makes.

By marketing ourselves first we will be much more likely to find serious prospects for our business and turn them into our customers and business partners.

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